Why subscribe?

Brand Eye is a publication which delivers branding know-how straight to your inbox every week.We value high quality writing on novel topics that cut through the noise.

We assume you do too, which is why we’re building Brand Eye as a destination for anyone who wants unique takes and actionable insights on the principles and dynamics that underlie the modern world of branding.

An extension of the London-based branding studio Blink Twice, and written by founder @JackOfBrands, Brand Eye is the product of our experience and expertise, earned through our work with category defining brands.If you enjoy Brand Eye, please subscribe and consider sharing.