Why Is Magnum Doing Runway Shows?

How an ice cream brand copied the high-fashion playbook

Sep 11 • Jack Bleakley

How Do You Brand an Invisible Product?

Brand World Building in Fragrance

Sep 1 • Jack Bleakley

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August 2026

Sponsorships That Actually Make Sense

Being Noticed < Being Relevant < Being Salient

Aug 13 • Jack Bleakley

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July 2026

Brand Before You Build

Design is Branding is Design is Branding…

Jul 31 • Jack Bleakley

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To Rebrand or Refresh?

How to know which one you need.

Jul 24 • Jack Bleakley

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Your Brand Needs to Own Its Truth

Triangulate What's Both Undeniable and Unique, and Start From There

Jul 14 • Jack Bleakley

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June 2026

Diptyque Doesn't Sell Candles

It sells a brand world. Here's the framework behind it, and how to build your own.

Jun 30 • Jack Bleakley

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The Packaging World Cup

Eight nations. One winner.

Jun 19 • Jack Bleakley

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You Only Get One First Impression

Packaging isn't logistics. It's your story made physical.

Jun 10 • Jack Bleakley

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May 2026

Brand Rituals: From Habit to Myth

How customer behaviour becomes brand

May 28 • Jack Bleakley

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How to Win in the Attention Economy

Five Blue Ocean Branding principles for accumulating attention, not renting it.

May 20 • Jack Bleakley

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Branding Lessons for People With Talent

Learn from the Pros

May 8 • Jack Bleakley

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