Archive - Brand Eye

Your Brand Needs to Own Its Truth

Triangulate What's Both Undeniable and Unique, and Start From There

Jul 14 • Jack Bleakley

June 2026

Diptyque Doesn't Sell Candles

It sells a brand world. Here's the framework behind it, and how to build your own.

Jun 30 • Jack Bleakley

The Packaging World Cup

Eight nations. One winner.

Jun 19 • Jack Bleakley

You Only Get One First Impression

Packaging isn't logistics. It's your story made physical.

Jun 10 • Jack Bleakley

May 2026

Brand Rituals: From Habit to Myth

How customer behaviour becomes brand

May 28 • Jack Bleakley

How to Win in the Attention Economy

Five Blue Ocean Branding principles for accumulating attention, not renting it.

May 20 • Jack Bleakley

Branding Lessons for People With Talent

Learn from the Pros

May 8 • Jack Bleakley

April 2026

Setting a Course Starts With Finding Your Bearings... we call it Red Ocean Mapping

Why Your Brand Needs to Understand its Red Ocean

Apr 30 • Jack Bleakley

The Signal Is Your Story, Made Visible

The Second Pillar of Brand World Building

Apr 24 • Jack Bleakley

The Real Power of a Rebrand

Strategy and identity, moving as one.

Apr 21 • Jack Bleakley

Merch Ends Up in the Bin. Brand Artefacts End Up on the Shelf

How to build a brand world worth collecting

Apr 10 • Jack Bleakley

How to Turn a Consumer into a Collector

Building a Brand World People Want a Piece of

Apr 3 • Jack Bleakley

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